Ricoh focuses on cost-effective integration, productivity, profitability, and growth at drupa 2016
Ricoh’s drupa 2016 stand is designed to Open New Worlds for print service providers (PSP) looking for new ways to manage workflows, improve productivity, increase profitability, and access additional markets.
Ricoh will be in Hall 8a, stand B46, and the show happens from May 31 to June 10 in Düsseldorf.
“We’re giving print service providers new ways to transform, optimise, and grow their business through digital print, data and creative new technologies for multichannel production and communications,” says Jacques van Wyk, COO of Ricoh SA. “If you’re at drupa 2016 you’ll see our corporate, commercial, publishing, direct mail, transactional, and industrial zones on our stand as well as our creative studio."
A fully configured Pro VC60000 will demonstrate a variety of media in roll-to-roll and roll-to-sheet configurations. Visitors will also see the Pro C9110 and popular Pro C7100x with fifth toner station that produces clear and white.
Also on display will be Ricoh’s aqueous resin (AR) and latex inks for the large format L4100.
The Watkiss PowerSquare 224 booklet maker will run inline with Pro C9100 series, Pro C7100x, and Pro 8100 series presses.
TotalFlow Cloud Suite is a hosted portfolio of cloud-based services comprised of carefully selected Ricoh software and Ricoh-endorsed third-party solutions. They will demonstrate, across a number of zones, the real power of the new world of opportunity to PSPs.
Corporate Printing Zone
This will focus on increased promotional output and print room integration to grow in-house print services for government, education and financial services operations, among others. Demonstrations will include promotional and personalised collateral, examples from a variety of different vertical markets, and use cases for alternative media, transactional print, monochrome printing, and banners. CAD print and archiving solutions will also be featured.
Commercial Printing Zone
This zone will concentrate on live end-to-end production and lean manufacturing with the Pro C9110 and Pro C7110x supported by MarcomCentral job submission and Avanti MIS. They will include versatile feeding and finishing options. Applications demonstrated will include banners, spot/gloss clear toners, printing on metallic/synthetic materials, and packaging. It will also include large format promotional work. Applications will include indoors and outdoors signs and display graphics, interior decoration, photos and fine art prints, labels and packaging, and banner solutions.
Nearby, a dedicated production area will be organised on lean manufacturing principles for efficient production of high quality print samples and a diverse variety of show and visitor collateral.
The publishing zone will showcase digital print and workflow for short run colour trade book and journal production with examples, including those of HarperCollins and RELX (Reed Elsevier Group). Featured applications will include a range of high quality journals and colour books, among them travel, children’s and cookery.
Direct Mail/Transactional Zone
This commercially successful sector will show why direct mail’s rejuvenation is an unmissable digital print opportunity and why seamless integration across the full range of multichannel communications is crucial. Ricoh can provide the hardware, software and variable data expertise to create a full solution from data cleansing (/data.mill), data analytics (e.g. SAS Enterprise Miner), and variable data/media asset management (Fusion Pro/MarcomCentral), to digital printing (Pro C7110) and strategies to make print interactive (Clickable Paper).
Among the applications on show will be a variety of mailers that PSPs produce for big brands, as well as a dedicated drupa mailer including personalised vouchers.
Ricoh focuses on factory automation in its industrial zone. This is a smart factory, with integrated track and trace and innovations specific to industrial verticals, most notably healthcare and automotive.
Additive manufacturing, AKA 3D printing, and robotics as well as other inkjet head innovations will be displayed. Also featured will be horizontal integration to conventional workflows incorporating FusionPro with Clickable Paper and innovative image capture.
The emphasis here is on personalisation and maximising the range of marketing services PSPs and marketing agencies can offer. It includes MarcomCentral for portal-based personalisation, FusionPro for variable data campaigns and cross media workflow solutions, and Clickable Paper bridging offline print to online content. Live production will be on a Pro C7100x with plenty of advice for unleashing the full creative potential. That includes using special surface effects such as those produced by Color-Logic’s decorative and reflective effects technology.
In One Breadth
A broader view of Ricoh’s technological innovations will include the Theta 360S camera and virtual reality (VR) goggles. They will also have the lean and green consultancy services that include Carbon Balanced Printing, inkjet head technology, digital signage, and immersive projection.
“3D printing’s really exciting because of the possibilities it creates,” says Van Wyk. Ricoh’s Customised Solutions displayed will include additive manufacturing and third-party finishing system integration.
Visitors will also have the opportunity to be on the cover of one of Germany’s most popular news magazines, Focus, as part of an end-to-end production demonstration.