Whitepaper
An Intelligent Company Needs an Intelligent Customer Experience
How to make people, data and experiences drive results?
A dramatic shift in customer experience has begun. This IDC whitepaper discusses why consumer companies are adopting "commerce everywhere" models.
In this whitepaper, you will learn:
- How businesses are adapting to a shift in customer experience
- The need to implement digital platforms to deliver empathy at scale
- How forward-looking companies are architecting and implementing digital platforms

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