What is Graphic Imaging?
Graphic Imaging is an alternative term for production printing, graphic arts, commercial printing, corporate printing and several other document production related terms – as well as related graphic design functions.
In business terms, Graphic Imaging often refers to commercial printing, the outsourcing of a particular printing job to a professional printer. In a corporate setting, Graphic Imaging is the provision of an internal printing facility which outputs corporate documents such as annual reports and advice booklets as well as marketing and communications material.
In-house Graphic Imaging is managed and operated by an organisation’s own personnel or dedicated third-party personnel outsourced by that organisation. Alternatively, Graphic Imaging can refer to services provided by commercial printers. These service providers are offering increasingly competitive services as advances in digital printing gives customers more sophisticated Graphic Imaging capabilities, some of which were previously the domain of in-house graphic imaging departments or high-end commercial printers.
Learn more about Graphic Imaging
Ricoh can help improve Graphic Imaging capabilities for both in-house printers and commercial printing providers on many levels by providing technology, processes and expertise. Ricoh Graphic Imaging customers can also join Ricoh’s Business Driver programme, which is an exclusive package of business development services for Ricoh production printing customers in the commercial and corporate sectors. It includes an extranet which offers unique access to web-to-print services, white papers, e-learning, social networking, consulting services and Ricoh Professional Services.