Graphic Imaging

What is Graphic Imaging?

Graphic Imaging is an alternative term for production printing, graphic arts, commercial printing, corporate printing and several other document production related terms – as well as related graphic design functions.

In business terms, Graphic Imaging often refers to commercial printing, the outsourcing of a particular printing job to a professional printer. In a corporate setting, Graphic Imaging is the provision of an internal printing facility which outputs corporate documents such as annual reports and advice booklets as well as marketing and communications material.

In-house Graphic Imaging is managed and operated by an organisation’s own personnel or dedicated third-party personnel outsourced by that organisation. Alternatively, Graphic Imaging can refer to services provided by commercial printers. These service providers are offering increasingly competitive services as advances in digital printing gives customers more sophisticated Graphic Imaging capabilities, some of which were previously the domain of in-house graphic imaging departments or high-end commercial printers.

With Graphic Imaging Services and Solutions you can:

• Improve the impact of marketing materials and customer communications
• Make significant cost savings through the optimisation of hardware, supplies and personnel
• Reduce lead times through improved capture and workflow solutions
• Improve productivity by optimising staff and hardware resource
• Increase flexibility by auditing the printing demand cycle in your business and optimising services to meet that demand
• Leverage innovative marketing techniques such as variable data printing and personalisation
• Increase control over quality and timing
• Establish an on-site, single source solution
• Address environmental responsibilities more directly
  

Learn more about Graphic Imaging

Ricoh can help improve Graphic Imaging capabilities for both in-house printers and commercial printing providers on many levels by providing technology, processes and expertise. Ricoh Graphic Imaging customers can also join Ricoh’s Business Driver programme, which is an exclusive package of business development services for Ricoh production printing customers in the commercial and corporate sectors. It includes an extranet which offers unique access to web-to-print services, white papers, e-learning, social networking, consulting services and Ricoh Professional Services.