Ricoh to punt production capabilities at 2012 Africa Print

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Ricoh to punt production capabilities at 2012 Africa Print

Ricoh SA will chiefly demonstrate production printing and workflow solutions that maximise business opportunities for graphic arts and central reproduction environments in Hall 1, stand D9-20, at this year's Africa Print exhibition in Johannesburg.

Production digital colour, transpromotional, and cloud solutions are some of the trends the global business expects to take centre stage for two days from August 22 to August 24 at this year's exhibition as the industry responds to technological revolution and broader socio-economic factors.

“Ricoh sponsored research in the EMEA region by the Economist Intelligence Unit, the upshot of which is that six out of 10 respondents said they believe their markets will be significantly altered by 2020, and bear little resemblance to today,” says Vaughan Patterson, sales manager production printing business at Ricoh SA.

Maturation of digital technologies are significantly altering the production market landscape and Patterson says that South Africa's graphics arts, commercial, and enterprise printers are poised to capitalise on the business opportunities presented by this flux.

Ricoh SA will display and demonstrate a number of technologies, including production printers consisting of the Pro C751, the Pro C901, Pro 1357, the multifunctional MPW2401, and an ultra short throw projector.

“Recent technologies, including digital printing and inkjet technology, have driven significant changes in just a few years for the production printing industry,” says Patterson. “What is certain is that there will continue to be radical changes to our industry as current technologies will be applied in different ways by businesses, their customers and their employees. For print service providers to benefit from the impact of current and future technologies, it’s essential they focus on how technology is used to add benefits to their businesses, looking beyond specifications alone.”

While Ricoh supplies a range of office equipment, such as MFPs, printers, faxes, with related supplies and services, a range of mono and colour production systems for in plant, print-for-pay and commercial print markets, it also wraps business solutions around the technologies, processes and services to support complete document solutions.

Ricoh's Business Driver programme is a resource of practical information and tools for production printer customers. It assists clients in marketing and sales, operations, design, and management by giving them direct access to global professionals through a single source. It helps them to maximise the value they achieve from their digital equipment, take advantage of effective sales and marketing strategies, capitalise on special offers, access to webinars, and e-learning modules.

At 2012 Africa Print Ricoh SA will also share its new tagline: imagine. change. which reflects its global shift towards services, also demonstrated through its expanding services portfolio for production printing, the office, and elsewhere throughout organisations. It also highlights Ricoh's focus on helping clients develop their businesses. 

“Africa print is a valuable local forum for us to showcase our portfolio as a committed solutions provider in the digital production printing environment,” says Patterson. “It is also an invaluable medium for interacting with existing and future clients.”

Ricoh SA last year generated 400 leads from the exhibition and this year's stand, the same size as last year at 180m2, will reflect the new tagline: imagine. change.

Nearly 30 Ricoh professionals and specialists will demonstrate technologies, processes and business solutions to visitors and provide them focused attention as they require.

About Ricoh
Ricoh is a global technology company specialising in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group, operates in more than 200 countries and regions. In the financial year ending March 2012, Ricoh Group had worldwide sales of 1,903 billion yen (approx. 23 billion USD).
The majority of the company's revenue comes from products, solutions and services that improve the interaction between people and information. Ricoh also produces award-winning digital cameras and specialised industrial products. It is known for the quality of its technology, the exceptional standard of its customer service and sustainability initiatives.
Under its corporate tagline, imagine. change. Ricoh helps companies transform the way they work and harness the collective imagination of their employees.

For further information, please visit

For further information, please contact:

Ricoh South Africa
Vaughan Patterson
Tel: 011 723 5080

Michelle Oelschig
Tel: +27 (0)83 636 1766

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